LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized check here as traditional television models, relying on fixed air times via satellite. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and streami